Curl Clarity Shampoo. Remove the Dull. Bring On the Shine! At times your coils or curls just won t act right and it s difficult to make them shine and behave. These are the tell tell signs that it s time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair..This is our slogan and our truth. As I Am products were born out of a well thought out, deliberate and caring process. Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world. Women of color, with naturally coily and curly hair textures, asked him, “What products .Home About Hair Care FAQs Styling Tips Glossary Press Retail Locator Products Store. Cleansers. Curl Clarity Shampoo Cleansing Pudding Coconut CoWash. Conditioners. Leave In Conditioner Detangling Conditioner Hydration Elation Henna HappinessTM. Styling. Curling Jelly Coil Defining Jelly .Safety Warning. Caution for external use only. Avoid getting into eyes. In event of eye contact, flush with water. Keep out of reach of children. Ingre.nts. Aqueous Water, Aqua Purificada, Purified Extracts Cocos Nucifera Coconut and Phyllanthus Emblica Amla , Cetyl Alcohol, Citric Acid, Phytosterols, Serenoa .Made specifically for tight curls and coils, As I Am uses the best of the best in each formula. This brand offers rich moisture and leaves hair healthy. Free shipping over $!.As I Am Born Curly Soft Hold Argan Curl Defining Jelly For Babies and Children, fl oz. Sold Shipped by ienjoybeauty. Add To Cart. There is a problem adding to cart. Please try again. Product As I Am Twist Defining Cream, oz Pack of . Product Image. As I Am Twist Defining Cream, oz Pack of . Price. $ .READ ME******READ ME*****READ ME******READ ME I purchased all the products from Sally s Beauty .ME________________________________ Here is the link to purchase products .The plus side of all the AS I AM products is they leave your hair MOISTURIZED and not hard and crunchy. I don t mix them with any eco gel or anything else. Not too crazy about the Clarifying shampoo but I have allllllll the other products except the coco spray. Good luck. You WILL NOT be disappointed. Look at the AS I AM .Reviews of As I Am “I just bought the new Long Luxe shampoo and conditioner for my daughter s C hair. I have C hair. I have never used any As I Am products before and got them as a trial. . Watch as Noriya shares her wash day, moisturizing, and twisting routine using her fav hair care Born Curly products. .