This is an assessment column.
“We’re not actuality to allocution about hair.” –Violet, in “Nappily Anytime After”
Oh, yes, we are. (Though, as anyone who’s anytime apparent me knows, I’m no able on it.)
We’re actuality to allocution about beard because beard matters, especially–and I don’t anticipate I’m dispatch on any charged-up third abuse here–to women.
Especially African-American women.
So abundant so, America’s aboriginal changeable self-made millionaire, Madame CJ Walker, congenital her ambitious authority on affairs hair-care articles to atramentous women.
So abundant so that ancestors of atramentous women accept been frustrated, uplifted, ashamed and authentic by their beard as accustomed standards of adorableness were answer and perpetuated of a connected bend of beard that was straightened, pressed, weaved, relaxed–every way but ….
Every way but natural.
“[Hair] is allotment of our identity,” says Jessica Latten, 33, of Birmingham. “I’m not adage it should be, but for lot of women that’s how it is. Society places a lot of accent on women’s actualization and beard is a big allotment of it. Back able women are on television bodies appetite to accent what she looks like, what she’s wearing, her beard style. It’s not fair, but bodies affliction added about how a woman looks than with a man.
“For atramentous women, it’s a little added because of civic burden to fit into the accepted of adorableness as authentic by white women goes aback generations, to slavery. Alike association who say they’re woke, a lot of them subconsciously still attending at ‘white” as the accepted of beauty.”
Latten was annoyed of it. She knew added African-American women were, as well.Turns out, so were a lot of them.
In 2005, the alum of the University of Alabama at Birmingham launched a Facebook accumulation alleged Accustomed Hair. Aback then, the not-quite-yet-ubiquitous amusing media article bedfast association groups to associates active locally. Accustomed Beard grew fast, Latten made it all-around aural a year. (Today, all Facebook groups are global).
“I knew what women were attractive for back activity natural,” Latten says. Today, Accustomed Beard has about 275,000 members, authoritative it one of Facebook’s better communities.