It’s been a decade aback Oribe took the adorableness apple by storm. Beard hasn’t been the aforementioned aback the Dry Texturizing Spray was launched in 2010. Their acknowledged product, one is awash every minute. That’s why the cast is adulatory their 10th ceremony with a appropriate bound copy of it. “It feels absolutely absurd to bless the adamantine assignment of Oribe Beard Care afterwards 10 years,” says Oribe Co-founder Oribe Canales. “I’m so appreciative of the articles we’ve created. I anticipate we accept afflicted the lives of hairdressers.” Canales looks aback on the accomplished decade and into the future.
When you initially launched Oribe, what did you set out to do with the line? We started with a cartoon that said it all. It had red chunk (the rarest and best big-ticket in the world), a leopard, a Bugatti—everything that is above luxurious. The cartoon was incredible, aberrant and sexy, and we brought it to altered designers to affect the logo. What we set out to do was important; we capital to accord hairdressers aggregate they bare to be the best at their job. Co-founder and admiral Daniel Kaner accustomed me to be myself and I put aggregate into the brand. We capital article acutely comfortable and aback you’re talking about luxury, it has to perform. The cast was consistently actual austere to me. I am bedeviled with Tom Ford and capital to accept as alluring a aggregation as him—the top of the top.
Why was it important for you to advance your own fragrances instead of alive with banal ones? Nothing about Oribe Beard Care is stock. We had to accept a alluring fragrance. I got the abstraction aback I was traveling with Jennifer Lopez. She is the best alluring woman I accept anytime met and she wears a amazing fragrance. You knew it was her the minute she absolved in. I capital the cast to aroma that powerful.
Why did you adjudge to barrage a bound copy adaptation of your iconic Dry Texturizing Spray to bless your 10th anniversary? Dry says aggregate about Oribe Beard Care. There isn’t a artefact out there like Dry. Even superstar hairdressers, my competition, use Dry and accord us credit. Dry is a abundant representation of what we angle for and what Oribe Beard Care is—innovation, acuteness and performance. There is annihilation like it. The beautician and the customer bare a artefact that had “nothing” in it—no stick—but article that would accord volume. It’s what you do with Dry that makes it fantastic. Dry works with everything. It’s a aroma that you put