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Some of the bigger names in adorableness appropriate now are celebrities. Kylie Jenner, Kim Kardashian, Rihanna, Jessica Alba, Jessica Simpson and Drew Barrymore all accept their own architecture lines, and anybody from Ariana Grande to Gigi Hadid to Chrissy Teigen has collaborated on a cosmetics accumulating address her name.
When it comes to skincare, Gwyneth Paltrow and Miranda Kerr accept their own lines, and there’s no curtailment of stars shilling moisturizing and anti-aging products. The aforementioned goes for haircare, which is why you’ve apparent Selena Gomez, Blake Lively, Katie Holmes and alike Beyoncé announcement absterge and blush affliction products.
The account of celebrity women who endorse—and alike create—products that are advised to accomplish the blow of us attending and feel bigger is a connected one. And admitting we don’t about see too abounding acclaimed men acceptable spokesmen for bristles and skincare articles (credit cards and allowance companies actuality added their racket), cultural norms abide to about-face and, boring but surely, the abundant apple of admonishment is aperture up to guys.
Some O.G. acclaim is due to Sean “Diddy” Combs, who was the aboriginal celebrity frontman for Proactiv skincare in the mid-2000s. Technically, Mark Ruffalo and Jerry O’Connell had already been in Clearasil commercials, but they were actors in advertisements—not skincare spokesmen with brilliant power. It was Diddy who abundantly said Proactiv “moisturizes my situation” and “preserves my sexy”—thus bringing bona fide celebrity cachet to an infomercial.
And macho stars authoritative skincare adult didn’t stop with Diddy. In 2010, Justin Bieber followed clothing as the new alpha face of Proactiv, and by 2013, Adam Levine had teamed up with the skincare giant. It was appropriate about this time that ancient barber kits fabricated their way aback to the masses, and the it’s-for-girls stigma that already clung to self-care seemed to be crumbling fast.
Suddenly, guys weren’t aloof admiring David Beckham’s facial bristles du jour—they were talking about it and gluttonous articles that could advice them get the look.
The appeal for added male-specific admonishment articles and skincare solutions has been steadily on the acceleration anytime since.
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Dr. Brent Ridge and Josh Kilmer-Purcell, contrarily accepted as the stars of The Fabulous Beekman Boys and winners of The Amazing Race’s 21st season, accept apparent it immediate with the barrage of their affairs brand, Beekman 1802. They began affairs skincare articles in 2015, and as Josh tells E! News exclusively, “The men’s band has absolutely exploded.”