“This will breach the internet,” said Jen Atkin, the architect of Ouai Haircare and stylist to several Kardashians. Her action was not for a celebrity makeover or annual awning but for the latest artefact addition from Dyson: the Airwrap, a apparatus that can coil or bland or dry hair.
“My acknowledgment was, like, this is so incredible,” she said.
Ms. Atkin is a cast agent whose job is to whip up absorption in the new artefact and to brainwash absorbed parties on its use.
The Airwrap absolution follows the addition in bounce 2016 of the Supersonic, the doughnut-shaped beard dryer with a $399.99 amount tag that was Dyson’s aboriginal attack into the adorableness market. A Google chase for Dyson Supersonic and “worth the hype” yields added than 9,000 results. So one may apprehend the Airwrap to be met with a agnate alloy of concern and excitement.
But clashing the Supersonic, whose appearance are accustomed to anyone who has acclimated a accepted draft dryer, the Airwrap requires a assertive admeasurement of coaching.
On a contempo morning in a SoHo auberge suite, assembly from Dyson abutting Jon Reyman, a hairstylist and an buyer of the Spoke & Weal salons, to demonstrate.
The artefact is shaped like a acceptable crimper adamant but with a advertisement head. There are 30- and 40-millimeter barrels for crimper as able-bodied as a beard dryer attachment, a annular besom and two kinds of cutting brushes. They are awash in assorted combinations: Volume & Shape (for straighter and thinner beard with the dryer, bendable brush, annular besom and 30-millimeter barrel); Bland & Control (for curlier and thicker hair, with the dryer, close besom and both 30- and 40-millimeter barrels).
Each is $499.99, or there is a kit with all of the accessories for $549.99. All three appear in a camel-color covering accumulator case that looks about like article Hermès ability produce.
Using the dryer attachment, Mr. Reyman formed on a model’s continued albino beard until it was about but not absolutely dry. Then he removed the adapter and put on the 30-millimeter barrel. He captivated the beard about four inches from the end and angry on the device, assuming off the Airwrap’s accurate trick: The beard captivated itself about the barrel. He pushed a button for air-conditioned air to set the coil and appear it.